The San Diego-based distillers at Cutwater Spirits are libation experts. Pop open a Vodka Mule, Bloody Mary, Gin & Tonic, Tequila Margarita, or one of their other delicious flavors. Their selection of canned cocktails are pre-made classics - no measurements or shaker necessary. Reach for Cutwater Spirits ready-to-drink options during your next cocktail hour. We get it - you just want to relax without the added work and without compromising on flavor. We believe in the power of the ever-evolving ready-to-drink category and are here to help educate consumers on the exciting space while bringing them a best-in-class line-up of offerings,” said Monica Mody, group vice president of marketing for Anheuser-Busch’s Beyond Beer Business Unit.When that cocktail craving hits after a long workday, you may not be thrilled by the idea of making it yourself. “As we continue to focus our efforts, Anheuser-Busch is committed to growing and investing in its Beyond Beer portfolio, with a major emphasis on category leaders like Cutwater.
Other design changes include a larger logo for easier recognition on crowded shelves and more simple typography for readability. The ABV is displayed front and center while the amount of shots in each ready-to-drink can is clearly marked. Inspired by consumer insights, and designed to keep the brand growing sustainably for years to come, the new packaging features bold colours and illustrations to showcase flavors and cocktail graphics. The elevated packaging will mirror the quality of its award-winning portfolio to help consumers more easily navigate the spirits-based ready-to-drink category.
Alongside the new campaign, the brand is unveiling a new visual brand design that champions this sentiment while providing more clear graphic cues. “In our new ‘Open The Bar’ campaign, we show that by simply opening one of our award-winning canned cocktails consumers can enjoy bar-quality cocktails in occasions that were otherwise reserved for other beverages, bringing the best of the bar where they are.”Ĭutwater understands the importance of crafting canned cocktails with high-quality ingredients and real spirits. “As the category leader, Cutwater is on a mission to make bar-quality cocktails more accessible by enabling consumers to finally enjoy the cocktail of their choice, whenever, wherever,” said Chad Lafeldt, vice president of marketing for Cutwater. With just the cracking open of a Cutwater, they unlock and transform the bar experience, while celebrating the brand’s years of expertise, consistency and convenience with each sip. The spots highlight key drinking occasions where barriers to easy enjoyment of your favorite cocktail might exist. This is brought to life in three creative spots developed by AKQA and directed by Italian artist duo Mathery, “Après Ski,” “Beach,” and “At-Home Entertaining,” each pulling inspiration from the brand’s vibrant colour palette and brand world - from set design to decor and beyond. The new campaign launches amidst a rise in the ready-to-drink category and is designed to educate and empower consumers on the quality of the segment. Accompanying the platform is a new, elevated visual brand design seen on Cutwater’s impressive line of 20+ canned cocktails, made with real, award-winning spirits including Lime Margarita, Vodka Mule, Tiki Rum Mai Tai and Mango Margarita.
This integrated campaign features new, creative ad spots highlighting the brand’s premium, ready-to-drink innovations which turn any occasion into a high-quality cocktail experience. Today, spirits-based canned cocktail brand Cutwater announces its newest initiative, Open the Bar.
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